📲
Coastal Roofing & Waterproofing
Social Media Strategy 2026
← Command Center
SOCIAL MEDIA STRATEGY 2026
Shoot Past the Competition on Launch Day
Full platform playbook — researched from top roofing competitors, adapted for CRWP's unique differentiators in the Florida market.
📱 Platforms
# Hashtags
🎬 Content Series
📅 Weekly Calendar
🚀 90-Day Plan
📸
Instagram
HIGH
5x/week
👥
Facebook
HIGH
4x/week
💼
LinkedIn
HIGH — Commercial
3x/week
🎵
TikTok
MEDIUM-HIGH
4-5x/week
🏘️
Nextdoor
HIGH — Residential
2x/week
🔍
Google Business
CRITICAL
3x/week posts + every job photo
📸
Instagram Strategy
Visual projects, Reels, drone video, before/after
HIGH
5x/week
Tue/Thu/Sat — 7-9am & 6-8pm ET
CONTENT MIX
Before/After Projects
40%
Educational / Tips
25%
Behind the Scenes
20%
Testimonials
15%
WINNING TACTICS
1
Drone flyover of every completed job — 15-30 second Reel
2
Time-lapse tear-off to completion — extremely shareable
3
"What I found on this roof today" — curiosity drives views
4
Tag location on every post — Naples FL, Sarasota FL, Fort Lauderdale FL
5
Tag material suppliers (GAF, Polyglass, Eagle Tile) — they reshare
6
Stories 2x/day — behind the scenes, weather alerts, polls
HASHTAG SETS
Broad Reach
📋 Copy All
#roofing
#roofer
#roofingcontractor
#roofingcompany
#construction
#homeimprovement
#roof
#rooferlife
#roofinglife
#contractorlife
Florida Local
📋 Copy All
#FloridaRoofing
#NaplesFL
#SarasotaFL
#FortLauderdaleFL
#SouthwestFlorida
#FloridaContractor
#MiamiRoofing
#BrowardRoofing
#CollierCounty
#LeeCOunty
Commercial
📋 Copy All
#CommercialRoofing
#CommercialConstruction
#PropertyManagement
#FacilityManagement
#RoofCoating
#RoofRestoration
#TPORoofing
#FlatRoof
Engagement
📋 Copy All
#BeforeAndAfter
#TransformationTuesday
#DroneRoofing
#RoofInspection
#HurricaneSeason
#HurricanePrep
#FloridaLiving
Niche/Authority
📋 Copy All
#HVHZ
#MiamiDade
#BrowardCounty
#TileRoof
#MetalRoof
#PolyglasTech
#GAFRoofing
#FBC