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Brand Standards Guide

Coastal Roofing & Waterproofing

Everything needed to represent CRWP consistently across every touchpoint — digital, print, and in-person.
Founded 2015
License CCC1330718
Florida + Caribbean
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Who We Are

Founded
2015
License
CCC1330718
Owner
Dustin Heaps
Experience
25+ Years
Service Area
Florida + Caribbean
Phone
561-389-4098
Website
crwpinc.com
Specialties
Re-Roofs, Repairs, Consulting, Forensic Inspections
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Brand Positioning

Brand Statement
"Florida's premier roofing and waterproofing contractor. Built on 25 years of expertise, powered by the latest technology, and committed to protecting every structure we touch."
Premium
We serve high-net-worth clients who expect white-glove service. Everything we present must reflect that standard.
Expert
25 years of hands-on experience. We know Florida's code, climate, and building conditions better than anyone.
Trustworthy
Licensed, insured, and fully transparent. Clients trust us with their most valuable asset — their home.
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Brand Differentiators

Drone Photography on Every Job
Every project documented from above. Pre-job, in-progress, and post-completion aerial photography included.
Infrared Thermal Imaging
Used for forensic inspections to detect moisture intrusion invisible to the naked eye. A major differentiator for insurance and litigation work.
Florida Building Code Expertise
Deep knowledge of HVHZ (Miami-Dade, Broward) requirements, NOA approvals, and county-specific permit processes.
Church & Non-Profit 179D Program
Unique tax deduction transfer strategy allowing us to reduce project costs for qualifying organizations.
C-PACE Zero-Down Financing
We help qualifying commercial clients access zero-down financing through established C-PACE lenders.
Coastal Roofing & Waterproofing Inc. · License CCC1330718 · 561-389-4098 · crwpinc.com
Brand Standards v1.0 · 2026